Fabric Softeners on Rakuten: Value, Price & Popularity Comparison

A comprehensive comparison of the actual price per 100ml for fabric softeners, from fragrance-focused and deodorizing formulas to additive-free baby options. We independently analyze the volumes of extra-large refill pouches (1,200ml–2,000ml) and commercial-size containers (4L–5L) to objectively identify the most cost-effective deals.

✨

Rakuten Market Deal Score

Super High Value
GENRE COSPA SCORE
98/100
-32%〜-50% cheaper than retail stores
*Index based on price gap vs. general market benchmarkScroll to Products↓
Rakuten Price Range Distribution(Product Price)Peak: ¥3,001 - ¥6,000 (57%)
15%
Under ¥3,000
57%
¥3,001 - ¥6,000
21%
¥6,001 - ¥10,000
7%
Over ¥10,001

Fabric Softeners on Rakuten: Value, Price & Popularity Comparison Market Trends & Buyer's Guide

Rakuten price benchmarks, key characteristics, and practical selection tips

📦Jumbo & Mega Refill Sets
Rakuten Avg Unit Price
¥120/100ml
Price Range: ¥56 〜 ¥249 /100ml
🎯 Families stocking up on go-to brands and those looking for the lowest price through bulk buying.

Large pouches around 1,200ml-2,000ml (about 3-5 times a standard bottle) or bulk cases of 3-6 pouches. These are consistently top-ranked on Rakuten. Combined with coupons and shop-around campaigns, they offer excellent value at around 75-120 JPY per 100ml.

✔Jumbo pouches 3-5x the size of standard store bottles drastically reduce the need for frequent restocking.
✔Buying 3-6 pouch cases easily clears the free shipping threshold, dropping you into the lowest price tier.
🏢Commercial Bottles & Bulk Boxes (4L-16kg)
Rakuten Avg Unit Price
¥72/100ml
Price Range: ¥42 〜 ¥173 /100ml
🎯 Large families, frequent washers, salons, Airbnbs, and those strictly focused on cost per use.

Options like Lion's Soflan 4L commercial bottles or FaFa's 16kg bag-in-box with a spigot. By stripping away packaging costs, these shatter market rates, delivering prices as low as 40-70 JPY per 100ml.

✔Incredible value at 40-70 JPY per 100ml—often half the price of standard bottles or the market median (75 JPY).
✔Includes dedicated nozzles or spigots for easy transfer into your own bottles.
🧴Standard Bottles / Regular Refills / Trials
Rakuten Avg Unit Price
¥176/100ml
Price Range: ¥104 〜 ¥264 /100ml
🎯 Those wanting to test scents, singles, or anyone with limited bathroom storage space.

Standard bottles (400ml-600ml) or regular-sized refills. While the cost per 100ml is higher than bulk sets (around 105-260 JPY), they are perfect for 'scent testing,' saving you from being stuck with liters of a fragrance you dislike.

✔Convenient for trialing scents before committing, or if you like switching up fragrances based on your mood.
✔Compact size won't clutter bathroom shelves or small apartments.

How Long Will It Last? Usage Estimates by Volume and Household Size

Simulated usage durations from singles to families, based on 30L of water (approx. 20ml of fabric softener per wash).

Calculated at approx. 20ml per wash
Household:
~1 month~6 months~1 year2+ years
Standard Bottle / Regular Refill(Approx. 500ml (25 washes))
Single: Approx. 2-2.5 months / 2-3 Person Household: Approx. 3 weeks-1 month / Family of 4+: Approx. 2-3 weeks /
Jumbo / Mega Refill Sets(Approx. 4,000ml-7,500ml (200-375 washes))
Single: Approx. 1.5-2 years / 2-3 Person Household: Approx. 7-12 months / Family of 4+: Approx. 4-8 months /
Commercial / Bulk Boxes(Approx. 10,000ml-16,000ml (500-800 washes))
Single: 3+ years (caution: may degrade) / 2-3 Person Household: Approx. 16-24 months / Family of 4+: Approx. 10-15 months /
Single目安: 2-3 washes/week (10-12/month) / 2-3 Person Household目安: 1 wash/day (approx. 30/month) / Family of 4+目安: 1-2 washes/day (45-60/month) /
※Estimated based on usage

Fabric Softeners on Rakuten: Value, Price & Popularity Comparison Market Benchmark & Tips

Compare actual market prices of Rakuten fabric softeners converted to per 100ml. Essential checkpoints for buying fabric softeners on Rakuten, where bulk buying and large refills offer the best value.

③ Great Value Line-50% vs Retail
55Under JPY/100ml
RecommendationGreat Buy!
① Retail / General Market
110JPY/100ml
Clinic / Drugstore Market Price
Monthly ¥3,300Yearly ¥40,150
② Rakuten Median
75JPY/100ml
-32% vs Retail
Monthly ¥2,250Yearly ¥27,375
💡

Tips for Buying Fabric Softeners on Rakuten Like a Pro

  • ✔
    Confirm the scent first. Test with small sizes before buying in bulk.： The most important factor when choosing a fabric softener is whether you actually like the smell. Scent preferences are highly subjective, and being stuck with liters of a fragrance you hate is a common pitfall. The smartest approach is to test a new brand with a standard store-bought bottle first, find a scent you love, and then buy it in bulk on Rakuten.
  • ✔
    Compare the 'price per 100ml,' not just the sticker price.： Fabric softeners come in wildly different sizes—from standard 500ml bottles to 1,200-1,440ml large pouches, 1,900-2,000ml jumbo sizes, and 4-5L commercial jugs. Don't be fooled by the upfront price tag; always compare the actual cost per 100ml (or per 20ml wash) to see the true value.
  • ✔
    Bulk buying (3-6 pouch cases) offers the best value.： Fabric softener is an everyday essential you're guaranteed to use. Buying a single pouch often incurs shipping fees, making it expensive. By buying cases of 3 to 6 pouches, you easily clear the free shipping threshold and lock in the lowest market prices of around 40-70 JPY per 100ml.
  • ✔
    Don't confuse softeners with detergents or scent booster beads.： Rakuten search results often mix in 'scent booster beads' or 'laundry detergents with built-in softener' alongside standard fabric softeners. We filter out booster beads to ensure you get a true, apples-to-apples comparison of pure fabric softeners based on their price per 100ml.

Key Fabric Softener Brands: Feature Comparison (Radar Chart)

9 Brands
#1

Lenor (P&G)

Overall
3.8/5
Est. Price: Approx. 50-180 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 3.0/5
Scent Longevity 4.0/5
Deodorizing Power 5.0/5
Softness 3.0/5
Value (Price per Wash) 4.0/5
Japan's top-selling brand. Covers a wide range of needs, from 'Cho-Shoshu' (ultra-deodorizing) offering week-long freshness, to the hotel-like luxury of 'Yume Fuwa Touch' and 'Eau de Luxe.'
Search on Rakuten
#2

Soflan (Lion)

Overall
3.8/5
Est. Price: Approx. 40-90 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 3.0/5
Scent Longevity 3.0/5
Deodorizing Power 5.0/5
Softness 3.0/5
Value (Price per Wash) 5.0/5
Features 'Aroma Rich' with advanced scent technology and 'Premium Shoshu' designed for indoor drying. Their 4L commercial bottles offer some of the best value on the market.
Search on Rakuten
#3

Humming (Kao)

Overall
3.8/5
Est. Price: Approx. 50-90 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 2.0/5
Scent Longevity 3.0/5
Deodorizing Power 4.0/5
Softness 5.0/5
Value (Price per Wash) 5.0/5
Offers the 'Shoshu Jikkan' (deodorizing) and 'Suhada Omoi' (skin-friendly) lines. Backed by the technical prowess of a legacy Japanese brand, delivering consistent, affordable daily use.
Search on Rakuten
#4

FaFa (NS FaFa)

Overall
3.6/5
Est. Price: Approx. 80-120 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 4.0/5
Scent Longevity 4.0/5
Deodorizing Power 3.0/5
Softness 3.0/5
Value (Price per Wash) 4.0/5
Their 'Fine Fragrance' series, using globally sourced ingredients, is highly rated by perfume enthusiasts. The 1,400ml bulk sets are incredibly popular.
Search on Rakuten
#5

Lavons

Overall
3.4/5
Est. Price: Approx. 110-140 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 4.0/5
Scent Longevity 4.0/5
Deodorizing Power 3.0/5
Softness 4.0/5
Value (Price per Wash) 2.0/5
A high-end softener blended with organic plant extracts. Balances skin-friendly formulas with deep, sophisticated scents like Luxury Relax and Shiny Moon.
Search on Rakuten
#6

Downy

Overall
3.4/5
Est. Price: Approx. 50-90 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 2.0/5
Scent Longevity 5.0/5
Deodorizing Power 2.0/5
Softness 3.0/5
Value (Price per Wash) 5.0/5
The face of imported softeners. Known for robust, long-lasting fragrances like April Fresh that truly linger on clothes. Usually bought in large jugs, offering excellent value.
Search on Rakuten
#7

IROKA (Kao)

Overall
3.2/5
Est. Price: Approx. 120-160 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 5.0/5
Scent Longevity 5.0/5
Deodorizing Power 2.0/5
Softness 3.0/5
Value (Price per Wash) 1.0/5
Kao's premium line featuring a rare 'clear liquid' formula. High-quality, transparent, perfume-like scents such as Naked Lily are a massive hit.
Search on Rakuten
#8

Laundrin

Overall
3.0/5
Est. Price: Approx. 110-145 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 5.0/5
Scent Longevity 4.0/5
Deodorizing Power 2.0/5
Softness 3.0/5
Value (Price per Wash) 1.0/5
A pioneer of premium softeners with the concept of 'wearable perfume.' Their Classic Floral is a universally loved staple.
Search on Rakuten
#9

Sarasa (P&G)

Overall
2.8/5
Est. Price: Approx. 80-115 JPY/100ml
Scent EleganceScent LongevityDeodorizing PowerSoftnessValue (Price per Wash)
Scent Elegance 2.0/5
Scent Longevity 1.0/5
Deodorizing Power 3.0/5
Softness 5.0/5
Value (Price per Wash) 3.0/5
Dye-free and formulated with carefully selected plant-based ingredients. A trusted staple with a gentle pure soap scent, perfect for baby clothes and sensitive skin.
Search on Rakuten
Real-Time Analysis

Rakuten Popular Items Cost-Performance Analysis (100 items)

Calculating effective unit prices from top-ranked products and assessing market value

Rakuten #49
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【並行輸入品】《100円OFFクーポン★11日9:59迄》ダウニー 柔軟剤 大容量 メキシコダウニー 8.5L 柔軟剤 ダウニー 大容量 アロマフローラル 送料無料 非濃縮 非濃縮タイプ 柔軟剤 downy 大容量 本体 特大 洗濯 ボトル ランドリー 液体 液体柔軟剤 洗濯柔軟剤【D】[G0]
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【並行輸入品】《100円OFFクーポン★11日9:59迄》ダウニー 柔軟剤 大容量 メキシコダウニー 8.5L 柔軟剤 ダウニー 大容量 アロマフローラル 送料無料 非濃縮 非濃縮タイプ 柔軟剤 downy 大容量 本体 特大 洗濯 ボトル ランドリー 液体 液体柔軟剤 洗濯柔軟剤【D】[G0]

暮らし健康ネット館
Unit Price
Value #1
42/100ml
¥3,560
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Rakuten #47
-25%+ vs Market
【ポイント5倍 要エントリー】ライオン　香りとデオドラントのソフラン アロマソープ　業務用 プレミアム消臭プラス　4L（詰替用）×3本／ケース
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【ポイント5倍 要エントリー】ライオン　香りとデオドラントのソフラン アロマソープ　業務用 プレミアム消臭プラス　4L（詰替用）×3本／ケース

業務用消耗品通販　楽天市場店
Unit Price
Value #2
42/100ml
¥4,998
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Rakuten #42
-25%+ vs Market
ライオン ソフラン プレミアム消臭 4L × 3個 (1ケース) 柔軟剤 大容量 詰め替え 業務用 進化した防臭力 汗臭 体臭 生乾き臭 加齢臭 部屋干し 抗菌効果 コック付き 注ぎ口付き LION ライオンハイジーン
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ライオン ソフラン プレミアム消臭 4L × 3個 (1ケース) 柔軟剤 大容量 詰め替え 業務用 進化した防臭力 汗臭 体臭 生乾き臭 加齢臭 部屋干し 抗菌効果 コック付き 注ぎ口付き LION ライオンハイジーン

リビングプラザたく屋
Unit Price
Value #3
42/100ml
¥4,999
View Details on Rakuten
#4
Rakuten #21
ソフラン アロマリッチ 柔軟剤 ジュリエット 業務用 大容量 4L 【ソフラン アロマリッチ】 柔軟剤

ソフラン アロマリッチ 柔軟剤 ジュリエット 業務用 大容量 4L 【ソフラン アロマリッチ】 柔軟剤

Unit Price
43/100ml
¥1,729
Details
#5
Rakuten #34
【ポイント5倍 要エントリー】ライオン　香りとデオドラントのソフラン アロマリッチ ジュリエット　業務用 プレミアム消臭プラス　4L（詰替用）×3本／ケース

【ポイント5倍 要エントリー】ライオン　香りとデオドラントのソフラン アロマリッチ ジュリエット　業務用 プレミアム消臭プラス　4L（詰替用）×3本／ケース

Unit Price
43/100ml
¥5,129
Details
#6
Rakuten #88
ライオン　業務用　ソフラン　アロマリッチ　ジュリエット　4L×3本

ライオン　業務用　ソフラン　アロマリッチ　ジュリエット　4L×3本

Unit Price
43/100ml
¥5,130
Details
#7
Rakuten #44
ソフラン プレミアム消臭 柔軟剤 業務用 4L 【ソフラン】 アロマソープ / フレッシュグリーン / フローラルアロマ

ソフラン プレミアム消臭 柔軟剤 業務用 4L 【ソフラン】 アロマソープ / フレッシュグリーン / フローラルアロマ

Unit Price
48/100ml
¥1,934
Details
#8
Rakuten #61
＼大容量がお得！／ソフラン プレミアム消臭 4L 柔軟剤 ソフラン 消臭 4L プレミアム フローラルアロマ フレッシュグリーンアロマ アロマソープ フローラルアロマ フレッシュグリーンアロマ アロマソープ

＼大容量がお得！／ソフラン プレミアム消臭 4L 柔軟剤 ソフラン 消臭 4L プレミアム フローラルアロマ フレッシュグリーンアロマ アロマソープ フローラルアロマ フレッシュグリーンアロマ アロマソープ

Unit Price
48/100ml
¥1,934
Details
#9
Rakuten #110
《セット販売》 花王 ハミングフレア　アールグレイ&ピーチ　スパウトパウチ　2000g　柔軟剤×4個セット

《セット販売》 花王 ハミングフレア　アールグレイ&ピーチ　スパウトパウチ　2000g　柔軟剤×4個セット

Unit Price
50/100ml
¥3,980
Details
#10
Rakuten #85
ハミング 素肌おもい 柔軟剤つめかえ用 メガサイズ 2000ml 【ハミング】 柔軟剤 ベビー ベビー柔軟剤 ベビー用品 / フレッシュローズ / 無香料 / フローラルブーケ

ハミング 素肌おもい 柔軟剤つめかえ用 メガサイズ 2000ml 【ハミング】 柔軟剤 ベビー ベビー柔軟剤 ベビー用品 / フレッシュローズ / 無香料 / フローラルブーケ

Unit Price
56/100ml
¥1,113
Details
Rakuten Top Rated Shop

Popular Rakuten Shops for Fabric Softeners

Rakuten 24
Rakuten 24
  • The undisputed go-to for daily necessities. Offers an unmatched selection of jumbo refill sets for brands like Lenor and Soflan.
  • Frequently issues high-value discount coupons (like 15% off) for multi-item purchases, making it perfect for bulk buying.
  • A hotspot for point hunters, as P&G and Kao products are regularly featured in high-return 'Rakuten Super DEAL' promotions.
Visit Official Store
NatureLab Rakuten Store
NatureLab Rakuten Store
  • The official direct-sales shop for massive hits like Laundrin and Lavons.
  • Their Rakuten-exclusive 3x and 4x jumbo refill sets regularly dominate the charts during the Rakuten Shopping Marathon.
  • Guarantees authentic products with the added perk of exclusive scents and early access to new releases.
Visit Official Store
Hikari TV Shopping Rakuten Store
Hikari TV Shopping Rakuten Store
  • A renowned shop that frequently runs 'Rakuten Super DEAL' events offering massive 30-50% point-back returns on detergents and softeners.
  • Offers some of the best effective prices on Rakuten for bulk cases of Ariel and Lenor.
  • A staple for 'poi-katsu' (point-hunting) users who stack purchases with Shopping Marathons and the '5s and 0s Days' campaigns.
Visit Official Store
Shopping Marathon

¥1,000 Flat Free Shipping Marathon Deals

Free shipping items (¥1,000 - ¥1,980) sorted by best unit price

Rakuten #61
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＼大容量がお得！／ソフラン プレミアム消臭 4L 柔軟剤 ソフラン 消臭 4L プレミアム フローラルアロマ フレッシュグリーンアロマ アロマソープ フローラルアロマ フレッシュグリーンアロマ アロマソープ
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Free Shipping

＼大容量がお得！／ソフラン プレミアム消臭 4L 柔軟剤 ソフラン 消臭 4L プレミアム フローラルアロマ フレッシュグリーンアロマ アロマソープ フローラルアロマ フレッシュグリーンアロマ アロマソープ

快適ホームライフ
Unit Price
Value #8
48JPY/100ml
¥1,934
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Rakuten #73
-25%+ vs Market
＼＼楽天スーパーセール20％OFF／／【公式】レールデュサボン 柔軟剤 大容量 詰め替え リフィル 960ml 単品 2個/4個/8個 全3種 石鹸の香り シリコンフリー アルコールフリー 部屋干し 赤ちゃん 敏感肌 ビッグサイズ まとめ買い まとめ売り フレグランス ギフト 母の日 犬 猫
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＼＼楽天スーパーセール20％OFF／／【公式】レールデュサボン 柔軟剤 大容量 詰め替え リフィル 960ml 単品 2個/4個/8個 全3種 石鹸の香り シリコンフリー アルコールフリー 部屋干し 赤ちゃん 敏感肌 ビッグサイズ まとめ買い まとめ売り フレグランス ギフト 母の日 犬 猫

FITS you. STORE 楽天市場店
Unit Price
Value #12
60JPY/100ml
¥1,155
View Details on Rakuten
Rakuten #46
Premium Tier
【楽天スーパーセール期間限定10%OFFクーポン対象】hiritu(ヒリツ) バランスケアソフナー 柔軟剤 大容量詰め替え 香水仕立ての香り 衣類の美しさが続く柔軟剤 ヘアケア発想の柔軟剤 シワ抑制設計 洗濯後のシワ防止 毛羽立ちを防ぎスタイルキープ
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【楽天スーパーセール期間限定10%OFFクーポン対象】hiritu(ヒリツ) バランスケアソフナー 柔軟剤 大容量詰め替え 香水仕立ての香り 衣類の美しさが続く柔軟剤 ヘアケア発想の柔軟剤 シワ抑制設計 洗濯後のシワ防止 毛羽立ちを防ぎスタイルキープ

Cosme College楽天市場店
Unit Price
Value #100
264JPY/100ml
¥1,320
View Details on Rakuten
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