Rakuten Laundry Detergents: Cost Per Load, Market Prices & Popular Products

A comprehensive cost-per-load comparison of liquid, pod, stick, and powder laundry detergents. We independently analyze bulk sets, large refill pouches (1.5kg–2.5kg), and commercial sizes (4L–10kg) to objectively highlight the best value products.

✨

Rakuten Market Deal Score

Super High Value
GENRE COSPA SCORE
92/100
-20%〜-44% cheaper than retail stores
*Index based on price gap vs. general market benchmarkScroll to Products↓
Rakuten Price Range Distribution(Product Price)Peak: ¥3,001 - ¥6,000 (46%)
33%
Under ¥3,000
46%
¥3,001 - ¥6,000
17%
¥6,001 - ¥10,000
4%
Over ¥10,001

Rakuten Laundry Detergents: Cost Per Load, Market Prices & Popular Products Market Trends & Buyer's Guide

Rakuten price benchmarks, key characteristics, and practical selection tips

🧴Liquid Detergents (Gel/Concentrate)
Rakuten Median Unit Price
¥23.5/load
Price Range: ¥9 〜 ¥95 /load
🎯 Households looking to cut daily laundry costs, or those who want to adjust the detergent amount based on soil level.

The most popular type, featuring concentrated formulas for single-rinse cycles and a wide variety of bulk refills. Mega pouches (1.5kg–2.5kg) or 4kg commercial cases of brands like Attack Antibacterial EX, Bold, and NANOX offer incredibly low costs of around 10 to 18 JPY per load.

  • Highly cost-effective, averaging about 10–18 JPY per load—roughly half the price of laundry pods.
  • The cost per load is virtually the same as powder detergents.
  • Perfectly compatible with auto-dispensing washing machines, making daily measuring fully automated.
🫧Laundry Pods (4-in-1)
Rakuten Median Unit Price
¥38/load
Price Range: ¥26 〜 ¥52 /load
🎯 People who value saving time by just tossing a pod in, and those who want to eliminate measuring and sticky spills.

Unbeatable convenience—just toss a single pod into the drum. Buying Ariel or Bold in mega-jumbo bulk sets (e.g., 80–100 pods x 4 bags) brings the price down to an affordable 25–35 JPY per pod for everyday use.

  • No measuring required, no spills, and ensures the same washing quality regardless of who does the laundry.
  • Convenient for scheduled washes, even in machines without an auto-dispense feature.
  • Uses one full pod even for small laundry loads.
🥢Detergent Sticks
Rakuten Median Unit Price
¥27.5/load
Price Range: ¥25 〜 ¥39 /load
🎯 People who want to skip measuring but prefer the cleaning power of powder in a solid stick format.

A next-generation format, best represented by Kao's Attack ZERO Perfect Stick. Just pinch and toss it in without getting your hands dirty. The market average is around 25 to 32 JPY per stick.

  • Easy to grab thanks to the stick shape, completely eliminating measuring spoons and liquid drips.
  • Like pods, one stick is consumed even for small loads.
  • Like pods, one stick is consumed even for small loads.
🧂Powder Detergents
Rakuten Median Unit Price
¥18/load
Price Range: ¥12 〜 ¥31 /load
🎯 People who want to scrub out stubborn mud stains from sports uniforms or whiten yellowed gym clothes.

Boasts overwhelming power for bleaching out mud, sebum stains, and yellowing. Buying bulk cases of Attack High-Activity Bio Power or New Beads (8–10 boxes) brings the cost down to about 12–20 JPY per load.

  • Bulk cases (8 to 10 boxes) offer great savings on a per-load basis.
  • The cost per load is virtually the same as liquid (gel) detergents.
  • Prone to leaving undissolved residue in cold winter water.

Rakuten Laundry Detergents: Cost Per Load, Market Prices & Popular Products Market Benchmark & Tips

We compare laundry detergents on Rakuten against market averages based on cost per load (assuming ~25g for liquid/powder and 1 pod/stick). Read our essential guide to scoring the best deals on Rakuten by purchasing by the case or in jumbo refills.

③ Great Value Line-44% vs Retail
14JPY or less/load
RecommendationGreat Buy!
① Retail / General Market
25JPY/load
Clinic / Drugstore Market Price
Monthly ¥750Yearly ¥9,125
② Rakuten Median
20JPY/load
-20% vs Retail
Monthly ¥600Yearly ¥7,300
💡

3 Golden Rules for Buying Laundry Detergent on Rakuten

  • ✔
    Compare by 'cost per load' rather than the total price：Rakuten offers everything from standard refills to 5kg commercial sizes. Don't be fooled by the upfront price—always compare items side-by-side based on their 'cost per load'.
  • ✔
    Combine 'Super DEAL' pointbacks with 'Bulk-buy coupons'：Daily necessities frequently feature in Super DEAL promotions (20%–50% points back). By stacking these with coupons like '15% OFF' from shops like Rakuten 24, you can achieve actual prices far below physical stores. However, since deals and coupons don't always guarantee the absolute lowest price, make sure to compare before buying.
  • ✔
    Watch out for 'storage space' and 'nozzles' with commercial sizes：While 6-packs of mega-jumbo refills lower the unit price, they take up significant storage room. Additionally, 4kg+ commercial bottles can be extremely heavy and hard to handle. Make sure they come with a pouring nozzle for easier use.

Major Laundry Detergent Brands: Feature Comparison

4 Brands
#1

Bold (P&G)

Overall
4.4/5
Est. Price: Approx. 12–32 JPY/load
Cleaning Power & MudIndoor Drying DeodorizationCost PerformanceConvenience & MeasuringFabric Care & Softness
Cleaning Power & Mud 4.0/5
Indoor Drying Deodorization 4.0/5
Cost Performance 4.0/5
Convenience & Measuring 5.0/5
Fabric Care & Softness 5.0/5
The leading detergent with built-in fabric softener. Known for its gorgeous floral scents and fluffy finish. Highly popular for bulk-buying in both liquid and pod formats.
Search on Rakuten
#2

NANOX ONE (Lion)

Overall
4.4/5
Est. Price: Approx. 10–25 JPY/load
Cleaning Power & MudIndoor Drying DeodorizationCost PerformanceConvenience & MeasuringFabric Care & Softness
Cleaning Power & Mud 4.0/5
Indoor Drying Deodorization 5.0/5
Cost Performance 5.0/5
Convenience & Measuring 4.0/5
Fabric Care & Softness 4.0/5
High-concentration nano-washing formula. Balances excellent deodorizing power with color protection to prevent yellowing and darkening. Buying a case of 4kg commercial bottles offers some of the best cost-performance on the market.
Search on Rakuten
#3

Attack (Kao)

Overall
4.2/5
Est. Price: Approx. 10–30 JPY/load
Cleaning Power & MudIndoor Drying DeodorizationCost PerformanceConvenience & MeasuringFabric Care & Softness
Cleaning Power & Mud 5.0/5
Indoor Drying Deodorization 5.0/5
Cost Performance 4.0/5
Convenience & Measuring 4.0/5
Fabric Care & Softness 3.0/5
Japan's top market share. Offers an extremely extensive lineup, including the concentrated liquid 'Attack ZERO', 'Attack Antibacterial EX' which is great for indoor drying, and the easy-to-use 'Perfect Stick'.
Search on Rakuten
#4

Ariel (P&G)

Overall
4.2/5
Est. Price: Approx. 12–35 JPY/load
Cleaning Power & MudIndoor Drying DeodorizationCost PerformanceConvenience & MeasuringFabric Care & Softness
Cleaning Power & Mud 5.0/5
Indoor Drying Deodorization 5.0/5
Cost Performance 3.0/5
Convenience & Measuring 5.0/5
Fabric Care & Softness 3.0/5
Specializes in powerful sanitization, antibacterial properties, and antioxidant deodorization. Incorporating the latest tech like Gel Ball Pro and MiRAi, it is overwhelmingly popular for eliminating musty and built-up odors from towels.
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Real-Time Analysis

Rakuten Popular Items Cost-Performance Analysis (82 items)

We independently calculate the 'actual cost per load' (approx. 25g for liquid/powder, 1 piece for pods) based on product name and price to determine market value.

Rakuten #119
-25%+ vs Market
【お買い物マラソン期間中P7倍！】アリエール ジェル 洗濯洗剤 部屋干し&スポーツ 超消臭 プラス 106日分 詰め替え 2,580g×6袋 4袋 2袋メガサイズ 特大容量 ギガサイズ 超特大 メガジャンボ 生乾き臭 天日干し 超抗菌ジェル
★4.8 (187)
Free Shipping

【お買い物マラソン期間中P7倍！】アリエール ジェル 洗濯洗剤 部屋干し&スポーツ 超消臭 プラス 106日分 詰め替え 2,580g×6袋 4袋 2袋メガサイズ 特大容量 ギガサイズ 超特大 メガジャンボ 生乾き臭 天日干し 超抗菌ジェル

すずオンラインショップ
Unit Price
Value #1
9/回
¥5,280
View Details on Rakuten
Rakuten #30
-25%+ vs Market
ミヨシ石鹸 液体せっけんそよ風 詰め替え スタンディングタイプ 1000ml
★4.8 (148)

ミヨシ石鹸 液体せっけんそよ風 詰め替え スタンディングタイプ 1000ml

サンドラッグe-shop
Unit Price
Value #2
10/回
¥398+ Shipping
View Details on Rakuten
Rakuten #53
-25%+ vs Market
トップ クリアリキッド抗菌 洗濯洗剤 業務用 4kg 【トップ】 洗濯洗剤
★4.3 (24)

トップ クリアリキッド抗菌 洗濯洗剤 業務用 4kg 【トップ】 洗濯洗剤

楽天24エクスプレス
Unit Price
Value #3
11/回
¥1,826+ Shipping
View Details on Rakuten
#4
Rakuten #84
Free Shipping
トップ クリアリキッド抗菌　4kg×3本／ケース【詰め替え】部屋干しトップ

トップ クリアリキッド抗菌　4kg×3本／ケース【詰め替え】部屋干しトップ

Unit Price
11/回
¥5,309
Details
#5
Rakuten #54
Free Shipping
在庫限り　アラウ．洗たく用せっけん 詰替用 2L×6個　★　送料無料

在庫限り　アラウ．洗たく用せっけん 詰替用 2L×6個　★　送料無料

Unit Price
12/回
¥5,760
Details
#6
Rakuten #86
ハッピーエレファント　洗たくパウダー1.2kg

ハッピーエレファント　洗たくパウダー1.2kg

Unit Price
12/回
¥599+ Shipping
Details
#7
Rakuten #67
Free Shipping
1個957円■25960 サラヤ アラウ 洗濯 洗剤 洗たく用 せっけん 詰替用(大容量2L×6個)

1個957円■25960 サラヤ アラウ 洗濯 洗剤 洗たく用 せっけん 詰替用(大容量2L×6個)

Unit Price
12/回
¥5,742
Details
#8
Rakuten #90
arau.(アラウ) 洗たく用せっけん 詰替用 2L 【アラウ．(arau．)】 洗濯洗剤

arau.(アラウ) 洗たく用せっけん 詰替用 2L 【アラウ．(arau．)】 洗濯洗剤

Unit Price
13/回
¥1,074+ Shipping
Details
#9
Rakuten #113
Free Shipping
アタック抗菌EX 洗濯洗剤 液体 ぎゅうぎゅうつめこみ洗いでも強力洗浄 つめかえ用 2500g×6個セット 4901301452115 /

アタック抗菌EX 洗濯洗剤 液体 ぎゅうぎゅうつめこみ洗いでも強力洗浄 つめかえ用 2500g×6個セット 4901301452115 /

Unit Price
13/回
¥7,980
Details
#10
Rakuten #58
部屋干しトップ 除菌EX 詰め替え 810g 【部屋干しトップ】 洗濯洗剤

部屋干しトップ 除菌EX 詰め替え 810g 【部屋干しトップ】 洗濯洗剤

Unit Price
14/回
¥454+ Shipping
Details
Great for Bulk & Regular DEALs

Recommended Rakuten Shops for Laundry Detergents

Rakuten 24
Rakuten 24
  • A wide selection of items eligible for 20%–50% points back via Super DEAL.
  • Frequently distributes 10%–15% OFF coupons applicable for 3+ items over a certain amount.
  • Boasts the best inventory for case purchases of mega pouches and jumbo sizes.
Visit Official Store
Sundrug e-shop
Sundrug e-shop
  • The base price of items before coupons is as cheap as physical stores.
  • Free shipping on orders over 3,980 JPY (tax incl.), making it easy to buy in bulk.
  • Shop-exclusive coupons and point multipliers during the Shopping Marathon are highly recommended.
Visit Official Store
Tsuruha Drug Rakuten Market Store
Tsuruha Drug Rakuten Market Store
  • Often features exclusive campaigns from major manufacturers (P&G, Kao).
  • Offers hidden gems like store-exclusive jumbo sizes and outlet items.
  • Eligible for the free shipping line at 3,980 JPY (tax incl.).
Visit Official Store

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